Ponder on what words you want your visitors or clients to associate with when they see branding in bright purple. What word meanings are associated with the color purple? While we look at the positive and negative words, think about your business, or branding. Once you have viewed it then you will know if purple is the best fit for your business. This article takes 10 common colours and analysis each one in detail to see how it works in business branding. Purple color names include eggplant, plum, violet, orchid, pomegranate, puce lavender, lilac, mauve and indigo.įor additional inspiration you should view our recent article called The Meaning Of Colors. So it’s down to each person’s perception. It doesn’t have a definite wavelength of light. Purple color namesĭefine purple and you’re a better man than i am. Yahoo have used it successfully over the years in business, but It remains an elusive color for many designers. It’s often associated with epilepsy, a pop star and a children’s dinosaur. As a designer I can honestly say purple is one of the most difficult colors to use. Did you know it’s the hardest color for your eye to perceive? doi:10.Is purple the most difficult color to brand. Color preferences in infants and adults are different. Taylor C, Schloss K, Palmer SE, Franklin A. Color and psychological functioning: the effect of red on performance attainment. The dark side of self- and social perception: black uniforms and aggression in professional sports. Perception of the color red enhances the force and velocity of motor output. Effect of colour of drugs: systematic review of perceived effect of drugs and of their effectiveness. doi:10.1093/ecam/neh137ĭe Craen AJ, Roos PJ, de Vries AL, Kleijnen J. A critical analysis of chromotherapy and its scientific evolution. Color and psychological functioning: a review of theoretical and empirical work. Gray: The experts suggest that people who drive gray cars don't want to stand out and instead prefer something a bit more subtle.Įlliot AJ.Yellow: According to the experts, driving a yellow vehicle might mean that you are a happy person in general and perhaps a bit more willing than the average person to take risks.Driving a blue car or SUV might indicate that you are dependable and trustworthy. Blue: People often describe blue as the color of stability and safety. Red: Dreaming of a red vehicle? Red is a bold, attention-getting color, so preferring this type of car might mean you want to project an image of power, action, and confidence.High tech products are often silver, so the color is often linked to things that are new, modern, and cutting-edge.
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