It is hard to shout “Scandal” if you cannot fulfill your promise. Historically it is a familiar name in the fragrance industry and more recently we could quote Jeanne Lanvin Scandal launched in 2016 and the original Lanvin Scandal launched in 1931. The quality of materials and details were taken care of but we would have expected a certain edge.Ĭoncerning the name, there were already several fragrances called Scandal. With Scandal we would have expected something sharper, a true creative and audacius detail. So not much novelty here even if there is a positive aspect by keeping the alluminum can as a brand signature. The outer-packaging takes the codes of the aluminum can, an iconic symbol of Jean-Paul Gaultier fragrances. Nevertheless, it underlines the caricature of the situation, a certain femininity very close to a cliché that we might confess is quite boring. It is quite pleasant to manipulate it but only the cap seems original, the flacon itself seems “deja-vu”. Looking at the flacon, we can see there is a qualitative work in terms of glass weight, finishes and the flacon cap is done in a very nice way. The flacon, a pair of legs and the name… quite a scandal? LOL. So the Scandal seem a candy fairy tale that would not excite a thing. One that only Jean-Paul Gaultier would dare. Where is the scandal really? We would have expected a more impactful concept and story-telling. Jean-Paul Gaultier always provided a second lecture of its images which we do not have here. Why? Because we are missing the subversive aspect of it. By putting on stage this caricatural portrait of this woman, the story is not very exciting. In the otherside, by investing the universe of Pigalle, Jean-Paul Gaultier could have written a true nostalgic story of this area, with all the dirty secrets and glitz you can find. Nobody finds Polititians exemplary and probably it is even boring. In one side, everybody is tired about the “behind the scenes” of politics with corruption, sex stories and robery. She is a woman with strong power: politics and sex. During the day she works in the French government and in the evening she has an intense life, openly sexual. The new fragrance tells the story of a woman who has a double life. The life of Madame la Ministre: sex and politics… pfff! With the launch of Scandal Eau de Parfum, the French brand tried to create a third pillar, which they have been falling to do since the mid-90’s. From an olfactory point of view as well as from a flacon and outer-packaging perspective, Jean-Paul Gaultier changed the traditional codes of luxury by creating new icons. With the 2 pillar creations as Jean-Paul Gaultier Le Male and Le Classique, it opened a new route for fragrance creation that would not follow the standards. Jean-Paul Gaultier brought an idea of impertinence to the fragrance industry.
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